The Social Web Means Business
by Green Star Solution
A Bloomberg article about How Zappos has created a new e-commerce site with Pinterest describes how the emergence of the social web means business, and is not only impacted by electronic and mobile commerce but by social commerce. Digital commerce and online customer behavior are changing rapidly now that the typical shopping experience has moved beyond traditional brick-and-mortar and Internet sites to include evolving and expanding digital platforms - Facebook, Twitter, Blogs, YouTube, and Pinterest. The online shopping experience has been enhanced with localization, personalization, instant price comparisons and reviews along with 24/7access via iPad/Tablet, mobile and computer devices. Social sharing indicators are reflecting positively on e-commerce sales, and as online sales continue to rise, retailers and e-tailers will focus their digital social efforts, driving competition and vying for customers’ attention, purchases, and engagement.
With savvy use of technology, data management and customer service, the shopping process will become more streamlined. How we shop, buy and share will change exponentially as more information is leveraged to feature products in creative ways and define what we, our family/friends and others “like”, “tweet”, “pin” and “pinpoint”.
As digital commerce emphasizes ease and security, shoppers will have more options and benefits to score the next deal and find.
Speaking of great deals, Green Star Solution is offering FREE REGISTRATION on September 5, 6, and 7 to attend the International Digital Commerce Social Media Webinar and Q & A on September 12, 2012 with Rob Harles, Global Head of Social Media for Bloomberg.
Rob will give you a detailed perspective and answer audience questions on:
* How to Get Social Media into Large B2B Institutions
* How to Build Audiences
* How to Generate Real Value in Social Media
* How to Tie Together Strategy & Tactics
This exclusive offer is in honor of Labor Day and to the social and economic accomplishments of all Workers. Now is the time to tell your business colleagues and associates to register September 5, 6, and 7 to get FREE REGISTRATION.
If you can’t attend, all Webinar Registrants will receive a copy of the recording.
Ask Robert your question now:
Want to get your Question on the List now for Robert to Answer?
Ask it on Facebook and we’ll ask him September 12.
Webinar Twitter Hashtag is: #greenstardigital
For details: www.greenstarsolution.com/training.html
Here’s a great article on the Future of Retail: Showrooming featuring ShopSavvy’s Mobile Shopping Research! http://shopsavvy.mobi/2012/04/30/the-future-of-retail-showrooming/ Sign up for the Wed May 23rd Webinar w ShopSavvy’s CEO for the opportunity to ask him your questions! Sign up at http://johnboydidc.eventbrite.com/